Made in VietnamA serum brand born in the lab, made for Vietnamese skin.
Seraphic Estetic began with a simple question: why should Vietnamese consumers have to choose between expensive imported serums and local products that lack transparency? We believe it is possible to make serums with the right active concentrations, minimal formulas and full regulatory compliance — right here in Vietnam.
[YEAR]Founded · [Hanoi / Ho Chi Minh City]
From one lab bench to three serums
[Paragraph 1 — The beginning: the founder, why they started, the gap they saw in the Vietnamese cosmetics market.]
[Paragraph 2 — The R&D journey: researching actives, number of formulas tested, lab/factory partners.]
[Paragraph 3 — Today & tomorrow: Morning Glow, Melanova, Spotless Glow and what comes next.]
Morning Glow · [YEAR]Melanova · [YEAR]Spotless Glow · [YEAR]
Four things we never compromise on

Evidence first, trends second
Every active is chosen for its research data, not because it is talked about.

Disclosed concentrations
You deserve to know how much of each active is in your serum — we print it clearly.

Fully compliant
Registered, tested and made in a certified factory before going to market.

Honest advice, no hard sell
If a product is not right for your skin, we will tell you.
The people behind the formulas
SL[TÊN NGƯỜI SÁNG LẬP]Founder · [Title / professional background][A short quote on why they created Seraphic Estetic.]
VR[TÊN CỐ VẤN R&D]Formulation advisor · [Expertise]
Manufacturing standards
ManufacturersViet Huong Cosmetics (VSIP Bac Ninh) · Hazel Cosmetic (HCMC) · Kanna Cosmetics (HCMC)
Testing[Independent testing laboratory]
Cosmetic notification216/26/CBMP-BN · 002573/26/CBMP-HCM · 001972/26/CBMP-HCM
Legal entityHoa Anh Trading Investment and Development Co., Ltd · Tax ID 0110745982
See our research process
Choose the serum that suits your skin
Three serums, three clear needs. Not sure yet? Let us advise you for free.